Terrestrial broadcast series have long been established as popular TV shows, produced and broadcast through terrestrial broadcasting stations. In contrast, online services are internet-based streaming platforms, with global streaming giants, Watcha, and domestic platforms being representative examples. As viewing trends evolve, competition between network-produced series and OTT services has intensified. Consequently, each platform is producing unique content and employing distinct strategies to maintain relevance.

Differentiation Strategies of Terrestrial Dramas

Terrestrial dramas focus on providing content with broad audience reach while maintaining classic narrative structures. In particular, they actively highlight renowned leads to increase viewer engagement and produce dramas that appeal to a diverse demographic, thereby securing a loyal audience. Additionally, leveraging their historical credibility and network legacy, they continue to deliver time-tested formulas, ensuring consistent success. This allows audiences to have multiple options to engage with network television through various distribution channels.

Differentiation Strategies of OTT Services

OTT services are expanding their influence by employing strategies distinct from network-based television. Firstly, they actively embrace unconventional narratives and innovative storytelling, prioritizing artistic direction and narrative depth over mainstream success. Secondly, they provide customized programming that caters to individual tastes, targeting niche audiences. Lastly, they focus on producing globally accessible media aimed at the expanding check here international scene, allowing them to grow their fanbase not only in their home country but also internationally. Through these approaches, OTT platforms are building industry dominance in ways distinct from conventional TV networks.

Competition and Collaboration Between Platforms

As terrestrial broadcasters increasingly enter the digital entertainment industry, competition has escalated. For instance, KBS and a long-established broadcaster operate their own streaming platforms, 'KBS Streaming Hub' and 'MBC Digital', respectively, distributing their existing broadcast content on digital platforms. This effort helps sustain the relevance of established TV channels while expanding their digital reach. Meanwhile, the emergence of competing streaming networks is shifting audience preferences towards more on-demand entertainment.

Conversely, streaming providers are also expanding their dominance by collaborating with terrestrial broadcasters. A leading global streaming giant has gained a global following with Korean dramas like the breakout survival thriller and the supernatural dystopian sensation, leveraging the storytelling expertise of Korean TV networks. This strategic alliance helps both parties leverage their advantages, fostering a more dynamic industry. As a result, the boundaries between network TV and streaming continue to become less defined.

Ultimately, legacy TV series and OTT services are both competing and seeking collaboration through their respective differentiation strategies. Terrestrial dramas maintain traditional genres and general audience focus, whereas digital platforms provide genre-defying and internationally appealing content. As strategic partnerships and cooperation between these platforms continue to expand, audiences can expect a richer and enriched content environment in the future.